The Pelorus Foundation
Giving a charity a brand identity of its own. How I helped The Pelorus Foundation build a brand framework of its own, with a vision, mission, values and pillars for protecting wild places.
Woodland Heritage
From a complex narrative to a clear, funder-ready brand story. How I helped woodland charity Woodland Heritage turn a complex narrative into a clear brand framework, from vision and values to key messages.
“Emily is an utterly refreshing, authentic, and rare individual with a talent for seeing clear purpose... She has a superpower in making the complex simple.”
— Hannah Crabtree, Berry Bros. & Rudd
"Working with Emily was really energising. She was able to guide... coach and challenge with diplomacy and, ultimately, provide the help we needed."
— John Orchard, CEO, Woodland Heritage
Testimonials
"[Emily’s] work was so refreshing and creative, and she nailed it! Thanks to Emily, we now have a much more confident brand and a great story to tell with beautiful words!"”
— Christelle Guibert, CEO, IWSC and Club Oenologique
"Emily provided us with the insightful support and clarity that we needed... Emily's thoughtful direction and relentless enthusiasm undoubtedly ensured we achieved our aspirations."
— Jonathan White, CEO, Gusbourne
"There are a handful of attributes that make a great leader and manager and Emily has them all. Empathy, drive, authority, experience, compassion..."
— Will Wrightson, former direct report
"Emily is an empathetic and generous leader who knows how to bring out the best in people… she is the best sounding board I've ever had..."
— Joanne Millar, former direct report