The Regenerative Viticulture Foundation

Shedding light on organisational direction.

 Helping the RVF align its leadership team and Trustees on key messaging, so it could become more impactful and more visible among its key stakeholders.

The challenge

 The RVF is a passionate advocate for a sustainable future for vineyards, grape growers and the planet. To grow its impact, it needed its senior team and trustees pulling in the same direction, with clear messages for each of its audiences.

The solution

We worked together to align the leadership team on key messaging, giving the senior team space to work through key concepts and agree what mattered most.

Listen. Interviews and listening sessions to understand the RVF's work, its ambitions and the people it needs to reach.

Play back. Workshops with the trustees to share what we'd heard, test the key themes and agree overall priorities.

 Write the story. A brand narrative framework, with a clear messaging hierarchy for each of its key audiences.

The results

 The RVF now has a clear, shared story about where it's heading and why it matters, and the whole leadership team is behind it.

 Trustees are aligned on overall priorities, and the team has frameworks for impactful storytelling, with a messaging hierarchy for each of its key audiences. That gave them clarity on their messaging at just the right moment, ahead of a revamp of their website.

“We really benefitted from Emily’s coaching style; she created space for the senior team to work through key concepts and helped to shed light on the organisational direction.”

Anne Jones, Development Director, Regenerative Viticulture