From first idea to launch day.
Helping a founder turn plans for an online wellness business into a launched platform with a clear brand, launch plan and CRM strategy.
The challenge
The founder had spent their career at the top of their field. They wanted to use that experience to build an online membership community, bringing expert-led wellness and guidance to their audience.
They had the expertise, the energy and a clear sense of what they wanted. What they didn't have yet was a consistent brand, go-to-market plan or joined-up comms. Like many first-time founders, they had a long list of things to do and were drowning in tasks.
The solution
We started with a phased roadmap that broke the launch into manageable steps, so they could test and learn before investing heavily.
Build the foundations. Clarify the messaging to understand the key audiences, brand principles and key messages, putting their personality front and centre.
Go live. Website copy, hands-on support with customer journeys, and a multi-channel launch plan covering everything from teaser posts to founding member pricing.
Acquisition and loyalty. Email journeys that welcomed, onboarded and retained members, and turned curious visitors into subscribers.
The results
The business launched with a brand, a plan and a clear sense of who it was for.
A distinctive brand. Principles and messaging built around the founder's experience and personality.
A confident launch. A step-by-step plan with clear targets and a plan B for every risk.
Joined-up member journeys. Automated emails for prospects and members, from welcome to win-back.
A sharper proposition. Three membership tiers designed for members who want to take their wellness seriously.
